A closer look at our Historic Rehabilitation project


Why We were hired

In the 1960s and 1970s, a developer in Hoboken, New Jersey converted 14 individual turn-of-the-century buildings into apartments. Decorative accents weren’t given consideration and conveniences were scant—shared laundry rooms and elevators were the extent of them. Yet the apartments rented.

Beginning around 2000, though, Hoboken became home to large-scale redevelopment projects featuring contemporary design and numerous amenities. With these projects came a younger, affluent, more design-oriented audience, and the developer began noticing significant vacancies in his buildings. He realized he needed to adapt by incorporating design and amenities.


We collaborated with the developer’s marketing team to determine viable and competitive amenity options. The team also helped us define the target market’s tastes and aesthetic expectations. We created diagrams illustrating how existing areas within the 14 buildings could be converted into amenity spaces and worked with a contractor to estimate costs.

Design Development

We researched turn-of-the-century materials that had been used in Hoboken and found that bluestone, iron, brick, and pine were common. As a way to honor the setting, we paired these materials with current components. We focused our design efforts on entryways, corridors, amenity spaces, staircases, kitchens, and bathrooms. Landmarked signage for Goodman’s Haberdashery, which opened in Hoboken in 1923, inspired the furniture in the amenity spaces.

Design Delivery

In the completed amenity spaces, refinished haberdashery cabinetry from the 1930s, chandeliers from the 1940s, and rugs from the 1960s mingle with modern furniture and contemporary art. The result is a nifty—yet livable—blend that has wide appeal for potential tenants.