A soft, elegant jewelry showroom and private salon

swoonery.com flagship

Cochineal turns a shop into a backdrop. Each room is monochrome, awash in creamy shades of one color. The walls, melting into themselves, are understated, drawing the eye instead to the showroom’s glittering glass cases. Seating areas with impactful armchairs allow for whispered conversations before deciding on a purchase.

Photography: Emma Tannenbaum