Strategy, not your average boardroom

Strategy at W hoboken

Cochineal transformed two guest rooms into a spacious boardroom at the W Hoboken in New Jersey—but a traditional conference room has no place at the W. Instead, color and playful details express the hotel brand’s established aesthetic. Chairs pop in vibrant suiting upholstery, and a suspended ceiling grid mimics a classic shirt pattern while housing custom task lighting. Our room is unfussy and inviting—doesn’t that make for better business meetings?

Photography: Michael Kleinberg